Manager, Web Analytics and Online Customer Insight

(May 2007 - May 2012)

Customer Behavior Analysis and Online Channel Analytics. Focused on Omniture, SAS, and multi-source profiles on Online Customer Behavior.

TEAM DEVELOPMENT

  • Managed a team of 1 analyst and 2 developers in Marketing Analytics

  • Managed a team of 4 developers in the IT

DATA ENGINEERING

  • Built and managed RCI-division Search service:  site search, NLP management, guided navigation filters

  • Led the data warehouse management and resolved production performance issues

  • Created Data systems management dashboard to identify data issues across the entire SOA service bus

  • Identified major revenue-impacting issue to visibility service / won IT innovation award

  • Managed a team of 4 developers

DATA SCIENCE

  • Conducted research study on the influence of Video on purchase propensity and the purchase price of web visitors

  • Conducted audience behavior analysis of web visitors and identified key purchase audience attributes

DATA ANALYSIS

  • Analyzed web visitor behavior and created weekly insight narrative on what trends were meaningful

  • Analyzed cross-channel data identifying call center vs web visit success and customer satisfaction

Thank you for Reading! 😊