Manager, Web Analytics and Online Customer Insight
(May 2007 - May 2012)
Customer Behavior Analysis and Online Channel Analytics. Focused on Omniture, SAS, and multi-source profiles on Online Customer Behavior.
TEAM DEVELOPMENT
Managed a team of 1 analyst and 2 developers in Marketing Analytics
Managed a team of 4 developers in the IT
DATA ENGINEERING
Built and managed RCI-division Search service: site search, NLP management, guided navigation filters
Led the data warehouse management and resolved production performance issues
Created Data systems management dashboard to identify data issues across the entire SOA service bus
Identified major revenue-impacting issue to visibility service / won IT innovation award
Managed a team of 4 developers
DATA SCIENCE
Conducted research study on the influence of Video on purchase propensity and the purchase price of web visitors
Conducted audience behavior analysis of web visitors and identified key purchase audience attributes
DATA ANALYSIS
Analyzed web visitor behavior and created weekly insight narrative on what trends were meaningful
Analyzed cross-channel data identifying call center vs web visit success and customer satisfaction